tangent
Connecting your product to your reps

You ship features. Do your reps know?

Tangent watches every product change, understands what shipped, and automatically writes the battlecards, briefs, and talk tracks your reps need — in your voice. No enablement admin. No stale library. Just content that actually gets used.

Reads your productZero manual authoring
“Our reps used to find out about new features the same way our customers did. That stopped the day we turned on Tangent.”
Head of Revenue Enablement · Series C SaaS
The gap no one owns

Your platform organizes the problem. It doesn't solve it.

Seismic and Highspot are exceptional at storing and distributing content your team has already created. The problem is the part that comes before that — building it, keeping it current, and making sure it reflects what your product actually does today.

That still takes a team, endless coordination, and more time than anyone has. So it doesn't happen. So features go unsold.

12%
Average feature adoption rate for newly shipped functionality
We shipped a major update three weeks ago. Half our reps still can't explain it. The battlecard is sitting in a Notion doc nobody has finished.
Director of Sales Enablement · Series C software
We pay $80K a year for our enablement platform. I still spend 30% of my time uploading content and chasing people to update things.
Head of Revenue Enablement · Series D fintech
By the time we have a one-pager ready, the product has changed twice and two reps have already sent something they built in ChatGPT.
VP of Sales Operations · Series B dev tools
How it works

Feature merged. Battlecard shipped. That's the whole loop.

Tangent sits quietly between your product and your reps. No flows to build. No copy to write. It reads the changes you're already shipping.

01

Connect your sources

Point Tangent at your code repo, CRM, conversation intelligence, and docs. It reads across all of them and builds a living understanding of your product, deals, and voice.

No taxonomy. No tracking plan.
02

Tangent reads the change

When a feature ships, a competitor moves, or win/loss data shifts, Tangent parses what it means for the sale — not just what code changed — and decides what content is warranted.

It understands meaning, not just diffs.
03

Content generated, styled, shipped

Using your voice and positioning, Tangent writes the battlecard, brief, or talk track and drops it into a review queue — approve in one click, or auto-publish low-stakes updates.

Product change to rep-ready in minutes.
The platform

Everything your team needs. Nothing your team has to build.

Content that updates when your product does

Every piece of content is tied to the source that informed it. When a feature ships or a capability changes, the affected content is flagged and regenerated automatically. Your library stays current without a content calendar or a Monday-morning Slack asking who's updating the battlecards.

battlecardsone-pagerstalk tracksemail sequences

A full deal brief in minutes, not days

Enter the prospect's context and Tangent generates a complete prep package: a prospect-specific one-pager, competitive positioning for the alternatives in play, discovery questions, and a follow-up draft — all grounded in the current product, not last quarter's messaging.

prospect briefscompetitive slidesdiscovery guidesfollow-up drafts

Reps learn new capabilities before the next call

When something ships, Tangent generates a short training module delivered by an AI avatar — what changed, how to position it, what objections to expect. Certification workflows confirm reps can actually explain the capability before they get on a customer call.

feature trainingAI avatar deliveryobjection handlingrep certification

Know what's working, and why

Every piece of content is tracked through the deal — which materials get used, in which stages, against which competitors, with what outcomes. Win/loss patterns feed back into how future content is generated, so Tangent gets smarter about what moves deals at your company.

content attributionwin/loss learningrep performancemanager dashboard
How Tangent compares

Built different from the ground up.

Traditional platforms are excellent at managing content that already exists. Tangent is built for the part that comes before that.

Content creation
Traditional Platforms
Requires marketing or enablement team to build and upload
Tangent
Generated automatically from product and deal context
Staying current
Traditional Platforms
Manual updates when someone notices it's stale
Tangent
Detects changes and updates content automatically
Rep training on new features
Traditional Platforms
Schedule a session, record a video, hope they watch it
Tangent
AI avatar training generated the day a feature ships
On-demand deal prep
Traditional Platforms
Rep searches the library and hopes something fits
Tangent
Generated in minutes for the specific deal and persona
Time to value
Traditional Platforms
2 to 4 month implementation, dedicated admin required
Tangent
Live in days, no dedicated admin needed
Pricing
Traditional Platforms
$70K to $120K+ annually
Tangent
Transparent, scales with team size
Best for
Traditional Platforms
Large enterprises with dedicated enablement teams
Tangent
Series B to D teams shipping fast

Traditional platform benchmarks based on published G2 and Vendr data.

Plugs into the tools your team already uses.

Tangent reads from your sources of truth and delivers content where your team works. No ripping out what's working.

Reads from
GitHubGitLabLinearJiraNotionConfluenceGoogle DriveSlackMicrosoft TeamsGongChorusSalesforceHubSpotAttioAmplitudeMixpanelGainsightIntercomZendeskG2Productboard
Delivers to
SalesforceHubSpotSlackMicrosoft TeamsSeismicHighspotGuruNotionEmailWebflowOutreachSalesloft

Already using Seismic or Highspot? Tangent feeds your existing platform — no rip-and-replace.

Pricing

Priced for teams that are scaling, not enterprises that have arrived.

Starter
$499/month

For teams getting started with product-aware enablement

  • Up to 5 content agents
  • 3 source integrations
  • On-demand deal prep
  • Slack and email delivery
  • 10 rep seats
Book a demo
Most popular
Growth
$1,499/month

For fast-growing teams that ship constantly

  • Unlimited content agents
  • Unlimited source integrations
  • On-demand deal prep
  • AI avatar training modules
  • Rep certification workflows
  • All delivery channels
  • Up to 50 rep seats
  • Manager intelligence dashboard
Book a demo
Enterprise
Custom

For larger teams with complex GTM motions

  • Everything in Growth
  • Unlimited rep seats
  • SSO and advanced security
  • Custom agent development
  • Dedicated CSM
  • SLA guarantee
  • SOC 2 Type II
Talk to us

All plans include a 14-day free trial. No credit card required to start.

Get started

Your reps shouldn't find out about new features from your customers.

Book a 30-minute demo and we'll show you what Tangent generates from your own product, in your own voice, for your specific sales motion.

Book a demo

SOC 2 in progress · No implementation fee · Live in days